{"id":14313,"date":"2024-05-17T09:02:00","date_gmt":"2024-05-17T09:02:00","guid":{"rendered":"https:\/\/cityadventurers.co.uk\/blog\/?p=14313"},"modified":"2024-05-13T15:03:57","modified_gmt":"2024-05-13T15:03:57","slug":"how-innovative-experiences-are-changing-visitor-expectations","status":"publish","type":"post","link":"https:\/\/cityadventurers.co.uk\/blog\/?p=14313","title":{"rendered":"How innovative experiences are changing visitor\u00a0expectations"},"content":{"rendered":"\n<p id=\"isPasted\">A recent article in\u00a0<a href=\"https:\/\/www.experienceuk.org\/blog\/revolutionising-venue-potential-beyond-traditional-attractions-with-innovative-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Experience UK<\/a>\u00a0noted there has been a rise in demand for unique and novel attractions. This shift coincides with a decline in attendance at traditional cultural attractions. The article suggested guests now expect more from venues, including more immersive experiences. It went on to say this demand for experiences was \u201cpartly fueled by\u00a0<em>competitive socialising<\/em>\u201c.<\/p>\n\n\n\n<p>The City Adventurers have long been fans of interactive entertainment and immersive experiences. But we still enjoy the traditional cultural attractions, such as museums and art galleries. And, it seems, we have been \u2018competitively socialising\u2019 for decades\u2026\u2026even before it was a thing!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cityadventurers.files.wordpress.com\/2024\/05\/img_0874-2226468396-e1715492990981.jpg?w=1024\" alt=\"At Natural History Museum\" class=\"wp-image-5313\"\/><figcaption class=\"wp-element-caption\">At Natural History Museum<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Competitive socialising<\/h2>\n\n\n\n<p>The term \u2018competitive socialising\u2019 is defined in the article as a trend where people seek new experiences to share on social media platforms like Instagram. New experiences include escape rooms, axe-throwing and the (not so new experience) dining with entertainment, plus the rise in immersive and interactive digital art experiences.<\/p>\n\n\n\n<p>As for dining with entertainment, the City Adventurers have been writing, producing and attending murder mystery dinners for decades. The competitive challenge of solving a murder mystery while enjoying a meal has long been a favourite activity of ours. We have also been sharing tales of our adventures with people since before social media platforms were even invented.<\/p>\n\n\n\n<p>Escape rooms have evolved over the last couple of decades. Back in 2015, when I wrote\u00a0<a href=\"https:\/\/amzn.to\/3y9h9B2\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">the book on social team-building<\/a>, they were just becoming a thing. Now, these themed experiences involve movie quality set design and imaginative locking devices, in addition to a strong narrative and intriguing puzzles.<\/p>\n\n\n\n<p>Immersive art experiences are just coming to the fore. Some are incredibly good. Some not so good. Like Escape rooms have evolved, I expect these to evolve with the best examples rising to the top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visitor expectations<\/h3>\n\n\n\n<p>Above all, attractions need to consider how to meet guest expectations and retain visitor interest. While this can mean accommodating new technologies, the priority should be thinking about the visitor journey.<\/p>\n\n\n\n<p>Too often we have seen venues throw the latest technology at a project just because they can and they think it is expected of them. If it doesn\u2019t enhance the experience, please don\u2019t do it.<\/p>\n\n\n\n<p>For example, having four (or more) people trying to see a hand held device is a recipe for disaster. Not everyone gets to take part. Also, if your technology requires guests to use their phone, do you have free WiFi and offer spare phones to people who do not have a compatible phone with them? It may come as a surprise to some venues, but not everyone has a smart phone or a phone that works in different countries!<\/p>\n\n\n\n<p>Sometimes the best part about an immersive experience is the human interaction. The actors who make you feel like you are really looking for a homicidal clown or who convince you to run before the Cybermen arrive. (Both real examples).<\/p>\n\n\n\n<p>Finally a plea. Do not throw the baby out with the bath water. Don\u2019t think its time to pull the plug on traditional cultural attractions. Remember the prediction we would all be reading on tablets and books would be a thing of the past? Books are here to stay. Reading has health benefits whatever you read on. Paper copy and digital copy can live side-by-side.<\/p>\n\n\n\n<p>Similarly, there is still interest and benefits from visiting traditional art galleries and museums alongside the newer attractions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Want to join us on an adventure? Become a City Adventurer!<\/h3>\n\n\n\n<p><strong>The UK based Social Club for people who love visiting shows, exploring new places, discovering new things and solving mysteries.<\/strong><br>Life is a journey so experience it\u2019s adventure with like minded people. Live the life you\u2019ve always dreamed of.&nbsp;<a href=\"https:\/\/cityadventurers.co.uk\/City-Adventurers-full.html\" target=\"_blank\" rel=\"noreferrer noopener\">City Adventurers<\/a>&nbsp;Membership includes invitations to adventures and travel mainly in the UK<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cityadventurers.files.wordpress.com\/2024\/05\/copy-of-copy-of-city-adventurers.jpg\" alt=\"\" class=\"wp-image-5311\"\/><figcaption class=\"wp-element-caption\">City Adventurers meet Star Wars<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A recent article in\u00a0Experience UK\u00a0noted there has been a rise in demand for unique and novel attractions. This shift coincides with a decline in attendance at traditional cultural attractions. The article suggested guests now expect more from venues, including more immersive experiences. It went on to say this demand for experiences was \u201cpartly fueled by\u00a0competitive &hellip; <a class=\"more-link\" href=\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\">More <span class=\"screen-reader-text\">How innovative experiences are changing visitor\u00a0expectations<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[645,9,1742,56,674,1691,553,122],"class_list":["post-14313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activity","tag-art-gallery","tag-city-adventurers","tag-competitive-socialising","tag-escape-room","tag-experiences","tag-immersive","tag-interactive","tag-murder-mystery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How innovative experiences are changing visitor\u00a0expectations - City Adventurers<\/title>\n<meta name=\"description\" content=\"There has been a rise in demand for unique and novel attractions which coincides with a decline in attendance at traditional cultural attractions. Are innovative experiences changing visitor expectations?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How innovative experiences are changing visitor\u00a0expectations - City Adventurers\" \/>\n<meta property=\"og:description\" content=\"There has been a rise in demand for unique and novel attractions which coincides with a decline in attendance at traditional cultural attractions. Are innovative experiences changing visitor expectations?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\" \/>\n<meta property=\"og:site_name\" content=\"City Adventurers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invitation2events\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-17T09:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cityadventurers.co.uk\/blog\/wp-content\/uploads\/2024\/05\/IMG_0873-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cathy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cathy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313#article\",\"isPartOf\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\"},\"author\":{\"name\":\"Cathy\",\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/#\/schema\/person\/3f39d48075c826acd0e733d41590d4dc\"},\"headline\":\"How innovative experiences are changing visitor\u00a0expectations\",\"datePublished\":\"2024-05-17T09:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\"},\"wordCount\":651,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cityadventurers.co.uk\/blog\/wp-content\/uploads\/2024\/05\/IMG_0873-scaled.jpg\",\"keywords\":[\"art gallery\",\"city adventurers\",\"Competitive socialising\",\"escape room\",\"experiences\",\"immersive\",\"interactive\",\"murder mystery\"],\"articleSection\":[\"Activity\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\",\"url\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313\",\"name\":\"How innovative experiences are changing visitor\u00a0expectations - City Adventurers\",\"isPartOf\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cityadventurers.co.uk\/blog\/?p=14313#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cityadventurers.co.uk\/blog\/wp-content\/uploads\/2024\/05\/IMG_0873-scaled.jpg\",\"datePublished\":\"2024-05-17T09:02:00+00:00\",\"description\":\"There has been a rise in demand for unique and novel attractions which coincides with a decline in attendance at traditional cultural attractions. 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