When it comes to money, ‘experiences’ trump ‘things’
Research shows that people value experiences and love creating, sharing and capturing memories.
Why?
Because experiences help shape identity & create life-long memories.
Sharing Experiences with Friends and Family
Across the generations, people value sharing experiences with friends and family. By doing so they form closer connections and bonds and deepen relationships.
A report conducted by Harris for Eventbrite found that, since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. The desire to experience more has led to a growth in businesses to meet that demand.
Source: Eventbrite
Data: U.S. Department of Commerce, Bureau of Economic Analysis.
What are we going to do next?
For ideas on experiences to share, check out THE book on Social team building – What are we going to do next?
This book shows how to find fun activities to share. It highlights adventures that build memories and happiness. Discover how you can have puzzle solving fun and learn how you can experience adventure and mystery solving within the city.
